Jimin Nam

PhD Candidate in Marketing

Harvard Business School

How we communicate and interact with one another has varied dramatically from what once was smoke signals and messenger pigeons, to our present dependence on iPhones and social media. The use of new technology in communication and marketing, holds great potential for not only efficiency purposes but for overcoming human biases that may arise with various decisions (e.g., hiring, medical diagnosis).

My research investigates how the consumption of media (e.g., news, information disclosures), in light of sociopolitical tensions and technological advancements, can result in unintended, often negative, outcomes for individuals, firms, and society. One stream of work examines how new technology interacts with human agents and change consumer interpretations of news. Another stream examines when and why consumers have negative reactions to corporate communications about sociopolitical issues at large, including discrimination.

Prior to joining HBS, I worked at the Federal Reserve Bank of Boston with Anat Bracha and Mary Burke. I received my degrees in economics (B.S.) and mathematics (B.A.) from Arizona State University.